产品营销 - Kia Sportage 三联画广告

{
  "type": "高端汽车品牌广告三联画",
  "format": "16:9 宽屏数字广告布局",
  "brand": "{argument name=\"car brand\" default=\"Kia\"}",
  "product": "{argument name=\"vehicle model\" default=\"Sportage\"}",
  "overall_style": "深色奢华 SUV 发布广告，电影感摄影，高对比度黑色与炭灰色调，冷灰色高光，极简白色排版，现代企业品牌指南风格，湿润沥青路面反射，戏剧性阴天，建筑混凝土形态，面板间设有细垂直分隔线",
  "layout": {
    "panel_count": 3,
    "panels": [
      {
        "position": "左侧面板",
        "purpose": "品牌宣言面板",
        "background": "极暗的特写生活方式照片，展示车窗旁的驾驶员或乘客，面部被实心深色矩形遮挡块刻意掩盖，情绪化的轮廓光",
        "visible_text_count": 4,
        "visible_text": [
          "Movement that inspires",
          "At Kia, we design more than cars. We create experiences that move you forward.",
          "KIA",
          "Movement that inspires"
        ],
        "composition": "左下角大型堆叠标题，标题下方短水平线，下方为正文，品牌 Logo 和标语固定在左下角"
      },
      {
        "position": "中间面板",
        "purpose": "主车型发布面板",
        "background": "深石墨色紧凑型 SUV 的前侧 45 度视角，停在湿润路面上，背景为野兽派建筑、远山和多云天空",
        "visible_text_count": 7,
        "visible_text": [
          "KIA",
          "The all-new",
          "Sportage",
          "Bold by design.",
          "Empowered by technology.",
          "Sportage",
          "Advanced Safety | Next-level Connectivity | Refined Comfort | Sustainable Mobility"
        ],
        "feature_icon_count": 4,
        "feature_icons": [
          "带有星形的盾牌图标，标注 Advanced Safety",
          "屏幕与手机图标，标注 Next-level Connectivity",
          "汽车座椅图标，标注 Refined Comfort",
          "圆形叶子图标，标注 Sustainable Mobility"
        ],
        "composition": "左上角 Kia Logo，左上方发布文案，SUV 居中偏下，底部四个等间距功能图标，由细垂直线分隔"
      },
      {
        "position": "右侧面板",
        "purpose": "尾部细节与行动号召面板",
        "background": "同一辆深色 SUV 的后侧 45 度特写，红色尾灯发光，深色摄影棚风格道路场景",
        "visible_text_count": 5,
        "visible_text": [
          "Designed for what's next.",
          "From city streets to open roads, Kia is with you every mile of the way.",
          "Discover more",
          "kia.com",
          "KIA"
        ],
        "ui_element_count": 1,
        "ui_elements": [
          "右下角带有向右箭头的轮廓圆形按钮"
        ],
        "composition": "左上方标题与文案，车辆后部特写占据下侧和右侧，左下角为行动号召，右下角为圆形箭头按钮"
      }
    ]
  },
  "typography": "简洁的几何无衬线字体，清晰的白色文字，大型粗体标题，较小的常规正文，宽敞的间距，所有文字均对齐于精确网格",
  "logo_treatment": "白色现代 Kia 字标，极简且扁平",
  "vehicle_details": "深灰色 Kia Sportage SUV，亮黑色格栅，棱角分明的 LED 前大灯，黑色轮毂，车顶行李架，中间面板可见 Sportage 车牌，右侧面板可见 Sportage 尾标",
  "custom_text": {
    "left_headline": "{argument name=\"brand headline\" default=\"Movement that inspires\"}",
    "center_headline": "{argument name=\"launch headline\" default=\"The all-new Sportage\"}",
    "right_headline": "{argument name=\"campaign headline\" default=\"Designed for what's next.\"}"
  },
  "rendering": "照片级真实感的商业汽车摄影与精致平面设计的融合，细节锐利，高端画册品质，无额外面板，无拼写错误，无杂乱元素"
}