产品营销 - 奢华角蛋白洗发水广告

{
  "type": "奢华洗发水广告海报",
  "aspect_ratio": "4:5 竖版",
  "style": "高端美容编辑宣传风格，戏剧性的黑色摄影棚灯光，光泽感商业产品摄影，高级沙龙美学，锐利对比，反光高光，黑金配色",
  "brand": "{argument name=\"brand name\" default=\"TRESemmé\"}",
  "product": {
    "category": "洗发水瓶",
    "line": "{argument name=\"product line\" default=\"KERATIN SMOOTH\"}",
    "bottle": "高光泽黑色圆柱形洗发水瓶，配黑色瓶盖，金白色标签，放置在右下角前景的黑色反光表面上",
    "label_text": [
      "TRESemmé",
      "USED BY PROFESSIONALS",
      "KERATIN SMOOTH",
      "SALON SMOOTH SHAMPOO",
      "WITH KERATIN & ARGAN OIL",
      "UP TO 72H FRIZZ CONTROL",
      "PROFESSIONAL QUALITY",
      "185 ml"
    ]
  },
  "main_subject": {
    "description": "身着定制黑色西装外套的时尚模特，可见上半身，面向前方，头部略微倾斜，面部被肤色方形遮挡块遮住，长而极具光泽的秀发从右向左戏剧性地横跨整个画面",
    "hair_color": "{argument name=\"hair color\" default=\"jet black\"}",
    "hair_texture": "丝滑直发，具有镜面般的沙龙光泽，像丝带一样呈厚重波浪状流动，捕捉明亮的白色高光"
  },
  "layout": {
    "headline": {
      "position": "左上及左中",
      "text": "{argument name=\"headline text\" default=\"PRO CONTROL.\"}",
      "typography": "超大紧凑型高定衬线字体，白色，PRO 在上 CONTROL 在下，占据海报近一半高度"
    },
    "brand_line": {
      "position": "标题下方左侧",
      "text": [
        "TRESemmé",
        "KERATIN SMOOTH"
      ],
      "style": "白色品牌名配金色产品系列名"
    },
    "background_word_columns": {
      "count": 2,
      "positions": [
        "模特身后最右侧",
        "秀发后方左下角"
      ],
      "repeated_words": [
        "SMOOTH",
        "CONTROL",
        "SALON",
        "SHINE",
        "KERATIN",
        "PROFESSIONAL"
      ],
      "style": "超大深炭灰色大写紧凑字体，低对比度，用作纹理"
    },
    "benefit_bar": {
      "position": "底部左侧，行动号召上方",
      "count": 4,
      "items": [
        {
          "label": "72H FRIZZ CONTROL",
          "icon": "带勾号的盾牌"
        },
        {
          "label": "KERATIN SMOOTH",
          "icon": "水滴"
        },
        {
          "label": "SALON SHINE",
          "icon": "闪光"
        },
        {
          "label": "HEAT PROTECTION",
          "icon": "温度计"
        }
      ],
      "style": "纤细圆角黑色矩形框，配金色分割线和白色线条图标"
    },
    "call_to_action": {
      "position": "左下角",
      "headline": "探索专业顺滑体验",
      "button_text": "{argument name=\"button text\" default=\"SHOP NOW\"}",
      "button_style": "白色矩形按钮，配黑色文字和向右箭头",
      "availability_text": "线上及线下门店有售，附带小型购物车图标"
    },
    "footer": {
      "position": "底部居中",
      "text": [
        "www.tresemme.com",
        "PROFESSIONAL HAIRCARE - SALON QUALITY"
      ],
      "style": "小型间距白色字体"
    }
  },
  "lighting": "单一强力左上方聚光灯，形成对角线光束，秀发边缘有光泽高光，产品周围有微妙的暖金色反射，深黑色背景",
  "composition": "模特和秀发占据中心，标题锚定左侧，产品瓶身突出于右下角，金色发丝状光束环绕瓶底",
  "rendering_instructions": "使其看起来像全球知名洗发水品牌的宣传广告，排版清晰易读，产品标签真实，高级美容修图，无杂乱，无额外瓶身，无额外人物"
}